Health.com
Led redesign of generalist health magazine brand into an up-to-date and informative health information product, including new logotype, design system and art direction.
Health logotype
Trusted, authoritative, science-backed health information should be available to everyone in the world. As part of the rebrand effort, we created a completely new design system to easily enable product iteration and support all visuals throughout the site, social, email, and other distribution outlets.
We created an eclectic branding system based on timeless design principles, but adhering to all modern accessibility standards, readability, loading time speed, image quality & performance, to all fully support: advertising, performance marketing, commerce, custom ad products, SEO, traffic, email acquisition, and content marketing design.
Explore conditions graphics (Illustration by Eliana Rodgers)
Mobile UI
Desktop UI
VP, Design – Health Group
@ Dotdash Meredith
2022
TEAM:
Don Eschenauer - Design Strategy, Art Direction, Visual Assets Design System, Iconography, Branding Workshops
Jaime Yong - Lead Design, Art Direction, UI Design, Design System Architect
Eliana Rodgers - Illustrations